A journey from the early days of videogames industry to the present and onward to the future, made of apps and mobile games. What was the game environment in CA in those years, and why and how David decided to start this business, founding Activision. What's the everyday life of main players of the game business? How has scenario changed? What kind of games can we expect to be playingin the next five years? Who -in the audience- should start today a business in the game industry, and which advices for them?