Roberto Tagliabue, "Designing User experience engines"

Frontiers 2012
Executive Director Software Design - Jawbone

We believe that designing innovative digital experiences goes beyond making technology do more, last longer, weigh less or go faster. It is about understanding how devices and services fit into people’s lives, and how and why we use technology in the ways we do. The perfect experience is a carefully planned consumer journey. A meaningful journey across device, app, content and services we offer to consumers. If we are able to fire up those cylinders (product+content+service+events) we would generate a great product and would have inspired millions of people to use it and love it.